The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.
The first campaigns concentrated upon the new product promoted both the iPod and iTunes [...]
The new iPod video seems to have been met with great expectations and hopes.
The audiophiles were waiting for a better sound, those concerned with photos for a bigger memory, the video fans were expecting longer life battery.
And the key word for [...]
The trend that the Apple company set for their packages is redefined with every new appearance of a product.
Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the product and the customers` needs is focused on discovering a more compact way of packaging and, at the [...]
The new iPod video was one of the most surprising products of 2006, due to the fact that iPods didnt include the video feature, since the launching of the 5th generation of iPods in 2005.
Still, the natural comparison the customers (and not only) made was the one between the play station portable, also known [...]
